We interview Lishuang Chen, Founder & CEO at A&J Consulting International, and Director of International Relations for Zhejiang Foreign Economy Interchange Association. On the challenges and opportunities for Chinese companies doing business in India. • Branding – how are Chinese brands viewed in India in these tense political times? • Management styles – how much do Chinese companies localize and how do management styles need to adapt? • Regulatory challenges – how do Chinese companies navigate India’s historically difficult regulatory environment? • What has made Xiaomi in particular so successful and how is it seen today in many ways as a local brand not a Chinese brand? • As Chinese manufacturing companies diversify production out of their home base, how do Chinese companies recreate their manufacturing process and supplier ecosystem in India?